The Blog

HubSpot and Zoho both have free CRM tiers, and at first glance they're hard to tell apart. After running both as a real user, Zoho for years, then HubSpot, the differences sharpen up. Zoho's Leads-vs-Contacts split is genuinely confusing; HubSpot's data layout has irritations of its own. Here's the side-by-side from inside daily use.

ChatGPT and Bard turned AI chatbots from a niche experiment into a deployable B2B tool overnight — but most teams are still scratching for what to actually do with them. Here are three practical use cases ready to deploy today: intuitive interfaces over complex documents, cheap first-level support, and smarter lead qualification.

An aggregate NPS number tells you very little about which customers are loving you and which are quietly leaving. Segmentation does the heavy lifting, demographic for B2C, firmographic for B2B, behavioural for both. Here's how to slice NPS data effectively, with the rules that stop segmentation from devolving into noise.

SMS keeps showing up in customer experience programs because the open rates and response times are hard to argue with. Used badly, it's an interruption. Used well, it's a convenience customers come to rely on. Here are seven concrete ways to deploy SMS that improve B2B customer experience without becoming a nuisance.

B2B businesses often refuse to share knowledge in content marketing because they fear giving away the intellectual property. The fear is rarely borne out, most prospects who solve the problem themselves were never going to pay you, and the rest convert at higher rates. Here's a tour of the main content types (blogs, whitepapers, webinars and more) and where each fits in the buyer's journey.

Excel sits on every desktop and can do almost everything a stats package does, once you know which features to use. This one-hour on-demand webinar walks through the practical survey analysis workflow: designing the analysis plan, testing response rates, charting cleanly, testing significance, and finding the satisfaction drivers.