Customer journey mapping is having a moment, and the moment includes some genuine disadvantages most enthusiastic write-ups skip. Here are the real advantages (retention, cost reduction, better cross-functional comms) honestly weighed against the disadvantages, so you can decide whether journey mapping is worth the time and money in your business right now.
Small B2B businesses often assume they're too small for serious customer feedback or NPS, not enough customers, too informal a relationship. Wrong on both counts. Customer feedback scales down better than most enterprise consultants admit. Here are the four steps that make NPS work in a small or medium B2B organisation, starting with the hardest one: preparing to hear the truth.
Most blog readers will never fill in a form, and most inbound marketers leave that traffic to evaporate. HubSpot's Prospects tool quietly shows you which company domains are visiting, even when nobody downloads anything. Here's the exact process for turning that raw "interest" signal into named leads, including filters, alerts, content scoring and the LinkedIn lookup that closes the loop.
There's no direct LinkedIn-to-HubSpot integration, which sounds like a problem until you discover linkedhub, a free Chrome extension that bridges them well enough for daily lead-prospecting work. Here's how we use it to enhance lead data, save data-entry time, and turn LinkedIn into a HubSpot input channel in about five minutes of setup.
HubSpot Sales has plenty of features that pay back the moment you wire them together properly, and most users only touch the obvious ones. Here are eight hacks worth stealing today: meeting booking links, the "I'll Call" template, automatic competitor removal, personal embedded video, click-through engagement, queues, one-to-one video to whole meetings, and a Next Step deal property.
![How to Calculate and Use Survey Sample Size [On Demand Webinar]](/_astro/webinar-sample-size.CIoJIVUL.jpg)
You're three minutes into the executive presentation and a senior manager is already attacking the sample size on slide one. It's the laziest way to dismiss customer feedback findings, and it's increasingly common. This one-hour on-demand webinar walks through what sample size actually means and how to defend your numbers without getting drawn into a stats argument.
